Week 3: Foursquare and QR Codes
As assigned for our course, I downloaded and tried to use the Foursquare application on my phone. In the past, I had seen some friends of mine “check-in” using Foursquare so I went out to try and do the same. I left my house to get a coffee, all set to let people know my location and found out I couldn’t check-in! Apparently Foursquare split into two: Foursquare and Swarm. Swarm is now the application people must use if they want to check-in to a location and Foursquare has now become an application that’s basically the same as Yelp. Learning this, I thought “well then why the heck would one choose Foursquare over Yelp?” So I looked it up and good ol’ Google searching showed me the way. One article I read gave a few good points and said that, as is often the case, it’s all about what type of audience you want to reach, but if I’m any example of what many people think Foursquare is used for it might be more advantageous for a company to invest in making themselves known on Yelp rather than Foursquare.
After further research on what Foursquare used to be I wondered how the businesses felt about the change? I’m sure they had put time, money and energy in creating awards for app users based on how many times a person had been there, with customers competing to be the “mayor” of the location by having the most visits. That competition might have drove sales for different locations so, with that gone, how will it affect their plans with Foursquare? It’s not even an option available in Swarm, though there are efforts to do something similar.
I guess my feeling is that a business that wants to be seen should make itself recognizable on Foursquare only if the cost is reasonable because from personal experience, no one I know is using Foursquare since it split into two. Then again it might just be the type of people I hang out with.
If you want to know their thoughts behind the split here’s a video I found online.
Now about QR codes. Until recently I never really considered QR codes and didn’t even think to look for them. With this assignment I was really trying to pay attention and found that they are not in very many places…I found three. One gave the website of a dump truck company, one gave the website to further information about recycling and the third was for information about a career fair. A year ago Canada Business Network gave some ideas as to how to use QR codes to promote a business and I’m sure there are imaginative people out there working for businesses that could really use the QR codes to their advantage but I’m just not seeing it. It would be neat to see one on a poster for a concert with the QR code taking me to buy tickets, or to automatically put the date in my calendar or even have a sample of the music, or if I’m at the grocery store and they are out of the item on sale I wanted to buy there would be a QR code for me to receive a raincheck for when the product is in, or even making window shopping more than just viewing by placing a QR code beside an item with the directions “Like these shoes but no time to stop? Buy it online here->” or have the customers have a say in the next blizzard flavour by voting through a QR code… I’m rambling, but they’re just some thoughts. It’s too bad I can’t seem to find them in use since I can see potential.